What I understood in undergrad, was that it seemed like whenever money started touching music, the music started to decay in potency. I think this is true of any art form, actually. Once that work of art is created for a mass audience in order to maximize profits, the urgency and authenticity seems to seep out the bottom. Once a band "sells out" they seem to lose their edge, becoming a more polished and ultimately more vanilla product for the masses.
My understanding today of what is going on is slightly more nuanced. To use an example made by Russ Roberts, an economist at George Mason University, when looking at the public school system there are several heatedly debated subjects in regards to curriculum. Should creationism or evolution be taught? Should students give the pledge of allegiance every morning? But when you consider private schools, these issues are less important. If you want your kid to learn creationism, you simply choose a school which teaches that. If you don't want your kid to recite the pledge, choose a school that does not believe in its recitation. This seems like a very efficient solution to the public education issues but in this example there is something that is lost.
Compare television before cable with television today. Years ago, people had very few channels with which to watch every night. Today there are hundreds of channels. This is great on many levels because I may not want to watch the programing that was shown on the three channels -- I am someone who is into car repair, so maybe I want to watch what is on the car repair channel instead. Someone else may want to watch a cooking channel, etc.
In both of these examples there is something very important missing which I think plays a key role in the creation of a "next big thing" in the music world. That missing ingredient is communal experience. To put it more broadly -- community.
The difference between todays music world, and the world which had breakout stars like the Beatles or Nirvana is that there is no community forum with which to have shared experiences. People can't sit around the water-cooler today and say, did you see that last night on television? -- there are just way too many channels today for this to make any sense. When considering the internet, if you think of each music related website as a different channel, then you can understand how huge the roadblock is to having a communal experience about music. Nirvana never would have broken out the way that they did, had there not been only one music channel -- MTV -- that was watched by kids at that time.
I share pretty similar tastes in music with my friends, however, there are so many choices for us to get our music, that in all likelihood we all go to very different music websites in order to discover new music. So if people with common tastes can't have a communal experience, then how can the population at large?
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